Internet-Ready Television
Internet-ready TVs use your broadband connection to deliver dynamic content, whether it's streaming video from Netflix, new music from Pandora, or a quick glance at today's weather forecast.
Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.
Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.
Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you'll need to get started at our Internet TV 101 customer center.
3D Technology Checklist
This product is 3D-related. To help you get a great 3D experience, use the checklist below to ensure you have everything you need. 3D viewing requires:
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A Display
First, you'll need a 3D-ready display--whether it's a 3D HDTV, 3D projector, or 3D computer monitor. These displays have more processing power than standard 2D models for displaying 3D images in rapid succession. |
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A Source
Your display may be ready for 3D playback, but you'll still need a device to read 3D content. This can be a cable box with a subscription to a 3D channel, a 3D Blu-ray Disc player, or a PlayStation 3 system. |
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3D Content
3D content--the actual entertainment, in other words--will be played back using the source mentioned above, whether it's a 3D broadcast from your cable provider, a 3D Blu-ray Disc, or a 3D video game. |
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3D Glasses
For now, the vast majority of 3D HDTVs require glasses for 3D viewing. Many use powered "active shutter" glasses, others polarized "passive" glasses. You'll need one pair per viewer, and they'll have to be compatible with your display, whether they're the same brand, or a pair of "universal" glasses designed to work across brands. |
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HDMI Cable
To connect your source (such as a 3D Blu-ray Disc player) to your display, you'll need a high-speed HDMI cable. Cables with this designation feature bandwidth speeds up to 10.2 Gbps (gigabits per second), for carrying the 3D signal without any loss of quality. |
If you want to get more information about 3D, shop our 3D products, watch videos, or interact with other customers, we invite you to visit 3D 101, our customer center about everything 3D. |
March 2011
Experience brilliant Full HD 1080p picture quality with Sony's 55-inch KDL-55NX720 LCD HDTV with 3D. Awarded as Editors' Choice for August 2011 by CNET, this HDTV features Dynamic Edge LED backlighting technology with local dimming, for serious contrast levels, deep blacks, and brilliant whites. It also features MotionFlow XR 240 for crisp, fluid motion in fast-action scenes. Pair with Sony 3D glasses and you'll be ready for another dimension of entertainment, with immersive playback of the latest 3D titles. Or use the built-in Wi-Fi to access connected entertainment options with BRAVIA Internet Video and Widgets, or your digital video, music, and photo files over your home network.
3D in Full HD 1080p
Enjoy 3D action with razor-sharp detail.
Enjoy an immersive, realistic movie and gaming experience in Full HD 1080p using Sony's 3D active glasses and connecting a compatible 3D Blu-ray Disc Player or PlayStation 3 gaming console.
Sony's 3D glasses are adjustable and comfortable, designed with side panels to block out excess light that can create an annoying glare on other glasses. Better yet, they fit over prescription eyewear, and feature batteries that last up to 100 hours.
When viewed through the active shutter glasses, the on-screen image is precisely synchronized and delivered with the image intact, for an optimum 3D viewing experience. And since each frame you see is shown at Full HD resolution, the 3D action comes alive with razor-sharp detail.
In fact, from the moment you turn on the NX720, you'll notice a sharp, vibrant picture, whether you're enjoying 2D or 3D content. Sony's video processing technologies work together to deliver breathtaking picture quality with reduced visual noise, enhanced color and overall image detail, even on 1080p sources such as PlayStation 3 systems and Blu-ray Disc players.
Experience More in Sony 3D
3D Blu-Ray Disc Players |
PlayStation 3 Consoles & Games |
3D-Ready Cameras & Camcorders |
3D Movies |
Vivid, Lifelike Entertainment
Sony's OptiContrast Panel produces deeper images with superior black levels even in bright rooms.
Dynamic Edge LED Backlight
Experience enhanced picture quality and contrast with Sony's Dynamic Edge LED backlighting technology, with local dimming. Get sharp image contrast, for a crisp, detailed picture. The added bonus? LED backlighting is easier on the environment (and your pocketbook), using substantially less energy than traditional CCFL-tube TVs.
Sleek Design
Sony's monolithic design consists of a sheet of Corning Gorilla Glass stretching from edge-to-edge, adding some elegance to your viewing room. It looks just as good when it's off as it does when it's on.
The NX720 series also features Sony's new OptiContrast panel, which features a design and surface treatment to minimize reflection, producing deeper images with superior black levels even in bright rooms.
Sony's Motionflow XR 240 technology delivers smooth and precise detail during fast-action scenes.
MotionFlow XR 240
See smooth and precise detail during fast-action scenes. Sony's Motionflow XR 240 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.
X-Reality Engine
Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and amazing contrast detail.
Smart Design, Smart Features
Corning Gorilla Glass
Enjoy an incredibly durable, remarkably lightweight, frameless design with Corning's exclusive Gorilla Glass. Combined with the Opti-Contrast panel, this HDTV boosts contrast, increases brightness, and minimizes unwanted light reflections.
Intelligent Presence Sensor
Enjoy an incredibly customized picture and sound experience every time. Sony's Intelligent Presence Sensor uses built-in Face Detection technology to turn itself off if no one is watching, warns children when they're too close to the screen and adjusts picture and sound based on where people are sitting in the room.
Energy Saving Switch
Even when turned off, most electronics are still using energy if they are plugged in. With Sony's Energy Saving Switch you can easily eliminate this standby power without the fuss of plugging and unplugging the cord. When the switch is turned in the "OFF" position it reduces the television's standby power to nearly nothing.
USB Photos, Videos & Music
Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.
Sony's Intelligent Presence Sensor uses built-in Face Detection technology to turn itself off if no one is watching.
LightSensor Technology
Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room.
BRAVIA Sync Compatible
Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control when connected via HDMI.
Faster Start-Up
Quick Start & Viewing feature enables this Sony television to go from 'OFF' to 'ON' 2-3 times faster than previous Sony televisions.
BRAVIA Internet Video and Widgets: Endless Entertainment
With integrated BRAVIA Internet Video, there's always something on. Using your home broadband internet connection, you can access premium content including movies, TV shows, videos and music from providers like Qriocity, Netflix, Hulu Plus, Pandora, and many more to instantly stream your favorite media.
Or perhaps you're a social media addict? Internet Widgets like Facebook and Twitter let you connect and share, and get up to the minute information while you enjoy your television.
Connecting is a breeze thanks to the NX720 series' built-in Wi-Fi. No need to addan external adapter--connect to your wireless network right out of the box (if you'd prefer a wired connection, use the built-in Ethernet port and you're all set).
You can also access and share photos, videos, and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.
Finally, the KDL-55NX720 is Skype Ready: Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.
KDL-55NX720 Key Specifications
| Display |
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| Screen Size (Diagonal): |
55 Inches |
| Display Type: |
LCD (OptiContrast Panel) |
| Backlight Type: |
Dynamic Edge LED with Local Dimming |
| Resolution: |
Full HD 1080p (1920x1080) |
| Video Signal: |
1080/24p (HDMI Only), 1080/60i, 1080/60p (HDMI / Component), 720/60p, 480/60i, 480/60p |
| Tuner: |
Clear QAM/ATSC/NTSC |
| Inputs and Outputs |
| HDMI: |
4 ((2 Side/2 Bottom) |
| Component Video (Y/PB/PR): |
1 (Adaptor/Bottom/Hybrid) |
| Composite Video: |
2 (Adaptor/Bottom/1 Hybrid ) |
| USB 2.0 Ports: |
2 (Side) |
| RF Connection: |
1 (Bottom) |
| Analog Audio Input: |
2 (Adaptor/Bottom) |
| PC Input: |
D-Sub 1 (Side), Mini 1 (Side) |
| Ethernet |
1 (Bottom) |
| Digital Audio Output: |
1 (Side) |
| Analog Audio Output: |
1(Side) Hybrid w/HP |
| Headphone Outputs: |
1(Side) Hybrid w/Audio out |
| Weight and Dimensions |
| Dimensions (WxHxD): |
50-1/2 x 30-1/2 x 1-1/8 Inches (50-1/2 x 31-3/4 x 12-1/4 Inches With Stand) |
| Weight: |
50.9 lbs. (62.4 lbs. with stand) |
What's in the Box
KDL-55NX720 55-Inch BRAVIA NX720-Series LED LCD HDTV, Remote Control (RM-YD061), AC Power Cord (Attached), Table Top Stand (Assembly Required), Documentation
Sony 2011 HDTV Comparison
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BX320
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BX420
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EX520
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EX523
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EX620
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EX720
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NX720
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HX820
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HX929
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22", 32"
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32", 40", 46"
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32", 40", 46"
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32", 40", 46"
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40", 46", 55"
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32", 40",
46", 55", 60"
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46", 55",
60"
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46", 55"
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46", 55"
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Picture Quality
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| Full HD 1080p Resolution |
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| 3D in Full HD 1080p |
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| Picture Engine |
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| LED Backlight |
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| Motionflow Technology |
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| OptiContrast Panel |
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| Corning Gorilla Glass |
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Connectivity
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| Skype Ready |
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| Internet Streaming |
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| Built-in Wi-Fi |
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| Wi-Fi Ready |
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| "Media Remote" App |
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| USB Input |
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Energy Efficiency
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| Energy Star |
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